YAK Grills is a startup yakitori grill brand based out of Vancouver, BC

August 2020

This project took place during the summer of 2020

The idea behind YAK Grills™ was born after founder David Sypniewski took a trip to Japan. Inspired by the social grilling he took part in, he wanted to bring this experience back to North America. After countless hours spent brainstorming and designing, YAK Grills™ was ready to hit the market through an Indiegogo (Kickstarter alternative) campaign.


When Wilson Media started working with YAK in June of 2020, very few people knew YAK GRILLS™ existed. However, with hopes of a successful upcoming launch through Indiegogo, we knew creating content that got the word out fast was critical. So, as we prepared for our indiegogo campaign, we brainstormed content that was quick to consume, entertaining, and educational. We knew we were not going to have people's attention for long. Therefore, we had to create content that engaged and educated people to understand what YAK GRILLS™ is, and why they should get one.​


Our content was everywhere as YAK GRILLS™ Indiegogo campaign went live. 44 minutes later, the original goal of $20,000 was achieved, 30 days later, that number hit $264,700

44 Minutes to surpass their fundraising goal
1,323% Of their goal achieved
$264,700 Raised in 30 Days

"Wilson Media has helped us succeed in raising over $250K in pre-orders for YAK Grills because of his skill in videography, visual storytelling, and social engagement. I can't recommend Dylan and his team enough."
David Sypniewski, President

Our Roles

Pre Production
  • Consultation
  • Strategy Session
  • Shot List
  • Videography
  • Photography
  • Choreography
Post Production
  • Video Editing
  • Colour Grading
  • Royalty Free Music
  • Revisions
  • Photo Editing

If you have an upcoming video project, and would like to chat with a professional and find out how you can get the maximum benefit out the project, schedule a consultation here

Reading lists

Related Cases

Contact us.

For general inquiries or to schedule your free, 30 minute consultation with founder & CEO Dylan Wilson.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
*We will get back to you as soon as possible