Brands, organizations, and institutions should use their social media platforms every single day to build relationships with their audience, raise brand awareness, and drive sales and leads.
With an engaged online community on one or more of the major social networks, your brand can effectively spread the word about products and services, campaigns, and new initiatives. However, despite common belief, simply having 1,000 Instagram followers or 300 Facebook page likes is not the best indicator of success on through social media marketing efforts.
It’s very possible to have tons of followers who never engage with you, read your posts, or click on your promoted links. The trick is to build not build a large following but instead a thriving online community of your ideal fans, the ones who'll actively engage with your content, share it with their networks, and ultimately, become paying customers.
It takes time and work to establish a thriving online community, but that effort can pay off, and it can pay off big time.
Are you looking to grow the social media community for your business? In this writeup, we’ll share our 10 best ways to help you reach your social goals!
1. Run Contests/Giveaways
Contests can be a great way to get new people to Like, follow and engage with your accounts, while also keeping your current community engaged.
It's often worth experimenting with different contests to see which resonates with your audience the most. Some examples of social media contests include:
Comment to win – Participants leave a comment or answer a question
Caption contest – Either the best caption (you choose) or the one with the most likes wins
Fill-in-the-blank Contest – Ask participants to answer a trivia question
Photo contest – Either the best photo (you choose) or the one with the most likes wins
Multiple choice contest
Tips for a successful social media contest:
Promote it everywhere - Use your website, email list, other social networks and any other resources to rally up participation.
Do not give away prizes completely unrelated to your brand - For example, if you give away a new iPad, you might drive a lot of engagement and participation, but not necessarily from people who will eventually become customers or lifelong fans.
Follow up with entrants who don’t win - Send them a thank you for participating, along with something about your brand/organization’s work. This is super important to build relationships with those who expressed interest in your brand.
2. Visual Content Is Key.
Visuals are required on sites such as Instagram and TikTok, but only optional on other sites such as Twitter and Facebook and. It is our strong recommendation to always include visuals no matter what the platform. Visuals are high performers on social media, so be sure to include an eye-catching, brand aligned image or graphic with each post.
Consider these visual marketing statistics, compiled by HubSpot:
Content with relevant images rack up 94% more views than content without images.
Compared to other types of content, visual content is more than 40x more likely to get shared on social media.
Instagram photos showing faces get 38% more likes than photos without faces.
3. Video Content Rules All.
Video is the most engaging content type on every single social platform, so if you can, it's a good idea to create at least some form of video content to maximize your community engagement.
Be sure to upload your video directly to your platform of choice, rather than posting a link to an outside website (like YouTube). This way, your video will autoplay as people land on it while scrolling through their feeds, grabbing more attention.<